The internet marketing mix over the past few years has changed in its definition as well as parameters. Earlier restricted only to placing a banner ad on a web page in a strategic manner to get more clicks, there are now varied and far more effective techniques that have been developed to help a business grow and make more profits in a relatively shorter span of time.
There are many reasons for the implementation of online marketing strategies and the internet marketing mix for a website, the most basic one being to get the message across to the maximum number of individuals falling in the target audience, as well as retaining the present customers or subscribers. The web has many ways through which a business can promote itself, but the only question is, which of the available means need to be stressed upon to get the best results.
There are two major components of the internet marketing strategy.
Website and blog: It is imperative to include a website and a blog in the promotion strategy. Talking about the former first, a website is needed to give an identity to an entity in the online world. If it’s a new business that can’t afford a website, a blog can be used to serve the purpose of web promotion. One of the leading free blogging platforms is Blogger.com that can be used to create a blog for free. Thanks to the advent of technology, there are many functionalities that can be added to make the blog more appealing and to increase its readership. One of the most used ones among these is the inclusion of images and video clips. Even the entire layout of the blog can be redesigned to give a more professional or informal look, according to the kind of audience it is catering to. On the flip-side, creating a website has become a lot more affordable in recent times, mainly because there is so much competition in the field that rates have dropped drastically, much to the delight of potential seekers of such services.
Email Marketing: The next important part of internet marketing is email marketing. This refers to sending out mailers to potential as well as existing customers in order to get business enquiries, registrations, or for that matter fulfil any business objective the company might have in mind. The only thing that needs to be kept in mind is that not too much of mailing should be done, otherwise the website gets blacklisted, and possibly barred from future activities.